The cherry
Versuni
Project
Celebration
Location
Amsterdam
Year
2023
Client
Versuni
The Cherry is not just an award video—it's a celebration of the labor and creativity behind every accolade.
We aimed to distill the essence of design and the intricate process it entails into a simple yet profound narrative. With the awards serving as mere cherries atop the hard work, our message resonates deeply with the dedication and passion of designers.
The art direction of this video is all about telling the story of all the award-winning products and the people who made it all into reality. For this, we wanted to start with the products and slowly zoom-out, shifting the focus from the award-winning appliances to the team.
The centrepiece of the set design was a uniquely designed & build showcase, that offered a custom-made space for each appliance. Each rectangular display, had individually-addressable lighting, that allowed for a dramatic & gradual reveal as a visual background for the narrative to unfold. The perfect way to show that each product is a masterpiece of design. A humble yet imposing showcase. Minimalistic yet complex. A luxurious collection of appliances uplifted from the kitchen & highlighted in a unique display for celebrating the winning of 50 awards. As the foreground is revealed and the majestic display shifts to the background, the real protagonists of this story are filling the space with a collective joy & celebration for the thing that matters the most: collaboration, exelence and a unique team spirit.