Living Red
Light show
Project
Interactive pop-up stand
Location
Shanghai
Year
2021
Client
Shisheido
The Living Red Art Show is an immersive pop-up experience embodying Shiseido’s ‘Power Is You’ campaign that explored the link between blood circulation and skin vitality, offering an unforgettable, multi-sensory experience that connects beauty with science.
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At the heart of the activation, a pulsating light installation was triggered by Shiseido’s Ultimune dispenser, with light tubes synchronizing to the rhythm of a heartbeat, symbolizing the skin’s rejuvenation process.
Visitors journeyed through three interactive touchpoints: first, AR filters visualized the serum’s effects on skin; then, a light show brought the heartbeat to life, followed by the final touch—a product sample traveling through a maze of tubes as a parting gift.
The space design shows an immersive 360 layout, drawing people in from all areas of the mall through bold colors, lights and sounds. This concept transitioned smoothly from concept to reality, into the beating heart of a busy shopping mall, where visitors could stop and tune into the rhitmic sounds of a heartbeat and slow down.
This activation not only showcased Shiseido’s innovative approach to beauty but also embodied the brand’s new global campaign: ‘Power Is You.’ As the experience unfolded, it was clear: beauty is not just skin deep—it is a dynamic, living force that thrives within.