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Aurora Experience
Shiseido
Project
Interactive pop-up
Location
Shanghai
Year
2021
Client
Shisheido
An interactive Shiseido pop-up store to promote Le Serum through bespoke retail & immersive experiences in Haitang Bay.
At the core of the pop-up, visitors can enter the Aurora room where immersive content and lights bring the visitors into an interactive journey through the key ingredients of the serum.
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